Mobile technology is moving at an extremely fast pace and the world has embraced the use of text messaging in all aspects of life; including marketing. Local businesses are slowly adapting to the use of mobile phones as a new and innovative way to market to their target audience.
If you are in an industry where you have to share your local customers with direct competitors, then you should employ the best ways possible to get a bigger share of the pie.
Text messages may be short, but they pack just enough power to remind your target audience that your business exists. You can send messages to notify them of promotions, special offers, coupons or any information that would be important in their eyes.
One important thing to keep in mind is that you should only send messages that would be seen as “valuable” by your list. In order to achieve your campaign goals, the audience should find your messages interesting, informative, and fulfilling. This way, they will easily remain attracted to your business and stay on your mobile list.
For instance, if you keep your customers informed on important news, tips, and advice revolving around your industry, they will become loyal. With loyal customers, you will be able to get repeat sales and referrals, which will ultimately boost your profits.
Text message marketing will keep your brand name at the forefront of their minds so when they need to purchase a product or service related to your industry, they will think of your business first.
Keep in mind that you should respect your mobile list by only sending them messages every once in a while – not every single day. The frequency of your messages is somewhat dependent on your type of business, but if you overdo it, you risk losing some members of your list because they will unsubscribe.
Mobile marketing is gaining massive attention from businesses all over the world today due to the fact that mobile phones have gone from being a “luxury” to a “necessity” for most people. Ignoring this powerful marketing tool is as bad as giving up and letting your competitors steal all your customers.
The effectiveness of text messages is impressive because most people will read the messages within minutes of receiving them. In addition, most people who willingly handed their mobile phone number to a business will usually take action on the offers sent to them via text message marketing.