Online customer reviews are crucial when it comes to getting attention from local consumers. Business owners should monitor these reviews to get a broad idea about what people think of their products and services.
Posting positive comments about a business takes as much effort as posting negative comments. However, when people are angry, they tend to go that extra mile in letting other people know what they really think.
The process of providing online reviews, comments, and ratings is an everyday thing for consumers all over the world. On the flip side, the internet is also the first place to go when consumers want to know what other people have to say about a business.
Studies have shown that people today generally make buying decisions largely based on feedback from other consumers.
With these points in mind, it is vital that business owners monitor their local listing pages, blog comments, video comments, social media comments and more.
If you don’t know what is said, then the issue is left unanswered, which could be bad for business. For instance, let’s say one of your customers had a negative interaction with one of your employees. The customer then got online and made some really negative comments about your business.
This could turn potential customers off, which hurts your ability to increase sales and profits; these online comments are just that powerful.
Therefore, monitoring what is being said about your company online is crucial. Staying on top of your negative reviews will give you a chance to respond as well as improve your product or service if necessary.
One important point to remember is that the best way to neutralize the negative reviews is not to counter attack the customer; the business owner should try to respond to the comment professionally and positively. This will settle the case and show other consumers that you actually care about your customers.
Monitoring and responding to your online customer reviews will give you a chance to correct situations before they get out of hand, as well as neutralize the amount of online negativity associated with your company.
When marketing a small business, nothing should be left to chance because the smallest things can impact your overall success. Remember that there will always be one or two unhappy customers. But if you choose to ignore them, you could be leaving the future of your business in the hands of a few angered people.