It’s All About The Headline

If your sales are down in the dumps you might want to consider whether your sales page headline is doing its’ job. Copywriters everywhere will tell you that the headline is the most important part of the copy on a sales page.

A poor headline is easily remedied if you focus on what your potential customer’s pain is and how your product can help them.

First of all, people want to find a solution to a problem. That’s why they’re searching for a particular product or benefit. So what do you have to offer?

What’s in it for them?
Don’t wait to tell them what’s in it for them. Tell them right away with your headline. Headlines can be one of the most effective marketing tactics you have to offer. The headline should always include valuable benefits for the customer.

With recent studies indicating that users decide whether or not to stay or leave a site within 8 seconds or less, well-written headlines are critical.

Using a headline to grab attention is one of the simplest, yet most effective marketing tactics available. Your website visitors quickly understand why they need to read further than the headline. Then instead of clicking away from your site, they’ll be reading through your sales page to find out more.

Always follow-up a headline with some other compelling fact or value-added benefit of the product or service. Initially this can be as simple as rewording the headline ensuring that you restate the benefits of your product or service.

Keep your website visitors moving through your content by including one bit of important information after another in every sentence. Don’t use teasers that make them feel they have to keep searching for what’s important but be up-front and direct about the product’s value and benefits with each sentence.

Benefits are the key
The headline is the best place to start marketing the benefits of the product. It’s also the best way to attract search engines that are seeking websites based on keywords used by online users. When the headline includes the words that potential customers are most likely to search for, the search engines will reward you by bringing more visitors to your website.

Facts, statistics, and data that substantiate your claims of value are also important ways to increase the effectiveness of headlines. “48% reduction in costs with X product….” can be a real attention grabber. Don’t hesitate to use data to support your benefit claims.

Remember – your sales start with your headline!