Putting the Niche in Niche Marketing

The importance of clearly identifying your niche, and sticking to it, is brilliantly covered by Darren Rowse of ProBlogger in his article

How to Blog: Choose a Niche for Your Blog [Why Niches are Important]

It also highlights one of the great things about blogs – that they can be changed very easily. So if you’ve started a blog in one niche and you find that it’s expanding into other areas, you can simply set up a separate blog for that second niche.

And just think of all those lovely backlinks that you’ll be able to include!