With the explosion of social media platforms such as Facebook, Twitter, and YouTube, small companies might be wondering if they even need a business website.
Since social media sites offer many of the tools that a website offers, it may seem that social networking has now replaced the traditional business websites; but there are several things that a professional business website can offer that social media cannot.
However, WordPress makes linking social media to your company website easier than any other platform. Not only that, but going forward, your website and social media can work together to help you get more eyes on your business.
Here are some reasons you will always need a company website, in addition to social media:
You Are the Owner
When you create a WordPress website, you become the owner of it. Since WordPress is a content management system (CMS), it will never be sold and you’ll always have your own domain name. Although social media is a powerful way to engage with customers and bring in new business, all of your content placed on a social media site will be associated with the site’s brand.
You Are in Control
On social media sites, users have an array of options, such as games, chats, pictures, and other business pages they can visit. With your own business website, you control everything that happens.
There are no “social” features that distract your visitors, keeping the focus on your products and services. Additionally, readers won’t be bogged down with competitor advertisements.
The Credibility Factor
While social media certainly helps your image via customer engagement and support, nothing can replace the authority that a high-quality, professional website brings.
Having your own professional website and consistently loading it up with quality content can boost your credibility and ultimately drive in new business.
Keep in mind, however, that the best course of action is into incorporate social media into your business website. This way, you will have the best of both worlds.
You’ll be able to identify yourself as true leader in your industry through social engagement, as well as a professional website that accurately represents your brand.